even if the fire it around the world factory to burn the whole, it depends on the brand can also flew back from the dead.

replica Van Cleef & Arpels jewelry

replica Van Cleef & Arpels jewelry

With the deepening of economic globalization and increasingly fierce market competition, the brand as the core competitiveness of the important factors will play an increasingly important role. For an enterprise, a decisive battle on the market is a brand rather than a product, President of Coca Cola said: "even if the fire it around the world factory to burn the whole, it depends on the brand can also flew back from the dead." The company has suffered seven times but the crowning calamity still stands erect, replica Van Cleef & Arpels jewelry is a good example. For an industrial base and sustainable development depends on is still the brand, not a single enterprise, the charm of Antwerp mainly from it the world diamond center "in the title, even if the market competition more fierce and cruel, it is difficult to shake its position in the diamond industry. For a country, unlimited business opportunities and great honor is also from the brand, though the imitation "Swiss made watch many, but the brand development strategy the trump the" Swiss made "still in the world enjoy high reputation. For China's jewelry industry, jewelry industry base and the entire jewelry industry, Van Cleef & Arpels jewelry knockoffs the achievements belong to the past, the strength is only representative of the present, and the brand will determine the future.
China's jewelry culture has a long history, deep inside. China's jewelry industry is developing rapidly and has great potential. The policy of reform and opening to the outside world, nearly 30 years of development history, the output value by tens of millions of yuan to 160 billion yuan, exports by millions of dollars in development to 6.87 billion U. s.dollars. Practitioners from less than 10000 people development to more than 300 million people. The scale of development to grab the first pot of gold for jewelry industry, and brand development for the jewelry industry to win long-term interests. Our country has employees more than 100 people jewelry enterprise about more than 10000, the industry well-known brands in more than 100 described as cream of the crop, 52 Chinese famous brand counted a provincial-level administrative region there is no 2, for jewelry enterprise brand construction is not only the need of their own development is contribution to the responsibility of the jewelry industry development. In our country the existing 19 jewelery jewelry industry base characteristics, under the efforts of local government's vigorously support and the enterprise has a vca replicas certain degree of social influence and competitiveness leads to the local development of related industries, but also enrich the culture of the city, card of the jewelry industry became the highlight of the regional brand construction. World attention to China's huge jewelry consumer market at the same time, in our attention the future "world jewelry processing center", gratifying is "Chinese workers" has become a world recognized the diamond cutting and grinding of unicco, gratifying is "China Pearl" is in the Pearl of the world industry established the position of bibcock, high raised the banner of the national brand is undoubtedly the jewelry industry in our country is important and urgent task. Regardless of is the jewelry enterprise, or feature jewelry industry base, or China's jewelry industry, has a strong brand awareness, also build the decisions and actions of brand, but the brand strategy research, planning and management but are relatively scarce.
Jewelry "brand strategy" is what exactly? "Brand strategy planning" should be how to plan? "Brand strategy management" what should be tube? The authority of international brand research may be a new issue, but it is necessary replica Hermes jewelry to study the development of jewelry business, which will become the brand of our country and even the international brand. For example, enterprises in the development is to take the development strategy, stable strategy, or tightening strategy etc.; in the competition is the cost leadership strategy, technology leading strategy, borrow chicken to lay strategy, product differentiation strategy is concentrated assault strategy. For example, to set goals, direction and guidance for brand building, brand attributes, brand model, brand recognition of definition, brand extension, brand management and brand vision etc. planning. Is to choose the manufacturer brand or dealer brand? Is to create a corporate brand or product brand? Is the brand or purchased or brand? Is the choice of a comprehensive single brand or a diversified multi brand? Is the joint brand or the main sub brand? Is the endorsement of the brand or brand? Enterprises must determine the attributes of the brand and model, and then make the definition of brand concept, behavior and character recognition system, plan for the future development of the field and scope, planning brand management organization and mechanism, brand development planning stage goal and measure.