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Long Sharma Polaroid diamond store, a jewelry stripped from department store out of nearly 2,000 square meters of pure jewelry stores, with "gold straight down 40 yuan | g", "Diamond straight down 50%" price advantage in the opening day on record 800 million in sales, so the jewelry industry exclaimed "crying wolf." This new replica Van Cleef Arpels jewelry model of jewelry stores, the industry as "Mali Lai new model" department store industry is about to launch the fourth revolution. This in the end is a kind of "Wolf"? Recently, Red Net reporter interview Mali Lai diamond store chairman Liu Bian, interpret it, "Mali Lai mode."
Reporter: Mali Lai diamond store is a kind of shopping mall?
Liu Bian: Mali Lai diamond store is replica Van Cleef & Arpels Jewelry a self-employed professional jewelry stores, business area of 2,000 square meters, up to thousand kinds of jewelry styles each month less than three series of new product launches speed. The mall sits the master of Hong Kong, to provide customers with on-site customized services, gold jewelry and gold bars, according to Van Cleef and Arpels imitation jewelry consumer demand can be customized. While using stylish department store design, increasing jewelry theme display area, 3-meter-wide channel so that customers can feel more comfortable.
Reporter: Since it is a self-mall, how will Sui Wah jindian settled?
Liu Bian: "Mali Lai Mode" The implementation is the big brand stores integrated mode, all brand product procurement, marketing yourself by shopping malls. In the study found that sales of gold jewelry sales accounted for 65% or more, wholesale Cheap Van Cleef & Arpels jewelry and vital gold sales of brand awareness, after a year of study, from brand awareness, product design process, market sales data, marketing, etc. respect for comparison after screening, selected Sui Wah jindian this century-old brand. South Old Phoenix, north of Sui Wah, Sui Wah this has a 116-year-old brand, full of superb technology the Chinese gold jewelry.
Reporter: diamonds 4C standard, while Mali Lai proposed to create a jewelry store jewelry industry 4S shop, Will, Mali Lai ready to reach 4S shop standards in what areas?
Liu Bian: We provide "one-stop jewelry service" for customers to create jewelry industry 4S. To provide customers with professional jewelry service, wholesale Van Cleef Arpels jewelry replicas as long as you are a member of Mali Lai, Mali Lai can enjoy free lettering on the ring ring, cleaning, maintenance, refurbishment and change the size of six professional and other services, elsewhere, about the cost of a wholesale Van Cleef & Arpels jewelry full set at 680 yuan. Mali Lai new model: consumers are the biggest beneficiaries
Reporter: You just mentioned the "Mali Lai mode" is a new department store model, you can talk about this model and the traditional department store model is not the same in where it?
Liu Bian: Before this, the traditional department store has gone through three revolutions, the first appearance of Furniture City, the replica Van Cleef Arpels jewelry furniture industry was spun off from the mall; the second is the emergence of the supermarket will be stripped from the mall in the food industry, third , Suning appliance stores in the United States will emerge from the mall in the electrical industry stripped. These three characteristics are the number of revolutions of the commodity, the price is relatively low and the formation of specialized stores.
Mali Lai commodity style, price transparency, professionalism are in line with the characteristics of the first three of the revolution, it is hoped the jewelry industry from the traditional mall stripped out, fourth revolution open mall, doing the jewelry industry, "Wal-Mart."
Mali Lai pursued is such a big store brand integration mode to set the brand to achieve self. Is simply all brands of product procurement, marketing yourself by shopping malls, such a model can effectively eliminating all intermediate links, so that the most significant price to consumers.
Reporter: So, as a jewelry store, jewelry shop Mali Lai and other formats, such as this store Zhang Wanfu, Cochran e-commerce shop floor, in this, as well as what is not the same, its strengths lie?
Liu Bian: mall jewelry counter point deduction is required, store operating costs are very high, so the price, consumers would have to bear more; and if the owner of the building via the Internet with cheap goods attractive accesible purchase, distribution amount is not, therefore, not in terms of quality and price advantage.
Mali Lai mode than the national diamond jewelry industry is one step ahead. Because it is great to meet consumer demand for "products, Cartier jewelry knockoffs price and service". Mali Lai has a network of diamonds "straight down 50% price advantage + site customized services" and "the golden century Sui Wah brand + straight down 40 yuan / g," two weapon. The biggest highlight of Mali Lai mode is set director of the public to avoid its short, be able to maximize the strengths of various advantages, and effectively reduce the negative impact, but also has the ability to rapidly replicate, replica Cartier jewelry sale very strong adaptability.
Reporter: What do you "diamond straight down 50%," "Gold straight down 40 yuan / g," is how to do it?
Liu Bian: diamond store counter point deduction 30 points or so, plus 20% of the brokers, there are just 50% profit margin, which is 50% of consumers pay. Besides the global diamond pricing system are fixed, the retail business is difficult to get across a number of different wholesalers discount. With large-scale purchase amount Mali Lai, Hong Kong, Shenzhen and diamond processing plant, get a lower discount is no problem.
Similarly, the point deduction gold products in department stores in more than 10% above the current market price of gold at 400 yuan, down 40 yuan per gram it is entirely possible. Coupled with the "old" and "Famous Chinese Trademark", "Chinese famous brand" Sui Wah gold shop appeal, enough to capture the heart of any customer. Mali Lai new challenges: "Product + price + service"
